Helping Gym Owners
Build Margin —
Not Just Memberships
You didn’t open a gym to stress about spreadsheets. I help fitness businesses understand their numbers and finally pay themselves what they’re worth.
From Gym Owner to Finance Partner
I’m Matt — I built, ran, and sold my own gym. I know the late nights, the low margins, and the “I’ll pay myself later” cycle.
Now I work with independent gym owners across the UK to make the numbers simple, useful and profitable
Struggling to Keep Your Gym Profitable Despite Working 60+ Hours a Week?
👉 You’re grinding day in and day out—coaching, marketing, managing staff—but at the end of the month, where’s the money?
👉 You assume more members = more profit, but if you don’t know how much it actually costs to acquire, retain, and serve one member, you could be working harder for nothing.
💡 Truth is: Most gym owners are stuck in the cycle of long hours and low margins because they don’t have clear financial tracking. If you’re not measuring the right numbers, you’re running your gym on guesswork.
We Help Gym Owners Find Hidden Profits & Scale Smarter, Not Harder
At The Fitness CFO, we help gym owners identify hidden revenue leaks, optimize pricing, and build a financially thriving business. You don’t need more members — you need better financial strategies. We’ll show you how.
Step 1: Book a Free Clarity Call
We analyse your pricing, expenses, and cash flow to identify hidden profit opportunities.
Step 2: Get a Custom Financial Growth Plan
We create a personalized strategy to optimize pricing, cut unnecessary costs, and improve cash flow.
Step 3: Optimize, Scale, and Increase Profits
We help you implement the plan, track results, and scale your gym without stress.
How The Fitness CFO Supports You
📊 Monthly Bookkeeping & P&L Reports
💷 Profit Strategy & Salary Planning
📈 Forecasting for growth
🤝 Xero / QuickBooks Setup & Review
🧠 Real guidance — not just spreadsheets
📘 Download The Profit Playbook
Inside, you’ll learn 5 proven levers every profitable gym owner is using — and how to apply them this month.
Inside the Playbook, You’ll Learn:
- ✅ Why more members ≠ more profit (And what you should focus on instead)
- ✅ How to stop silent cost leaks (They’re small, but they compound fast)
- ✅ A smarter way to pay yourself first (Without needing to raise prices right away)
- ✅ 5 key levers used by top gyms (And how to choose which one to pull first)
